{"product_id":"jemocii-w-reklamnom-ubezhdenii-primer-socialnyh-setej-von-celia-martin","title":"Jemocii w reklamnom ubezhdenii: primer social'nyh setej","description":"\u003cp\u003eReklama - äto slozhnaq i obshirnaq oblast'. Jemociq - äto ponqtie, swqzannoe so strast'ü. Ona goworit o radosti, pechali, strahe, gnewe, otwraschenii, udiwlenii. V ätom duhe social'nye seti qwlqütsq nowym kommunikacionnym prostranstwom, kotoroe ob#edinqet ämocii i oschuscheniq w reklame. V dannom issledowanii my reshili izuchit' äti tri oblasti, chtoby proqsnit' ih swqzi, ih rol', a takzhe ih wliqnie i posledstwiq. Mozg postoqnno podwergaetsq wozdejstwiü reklamy: na rabote, doma, na ulice, w transporte i w samih social'nyh setqh. Brendy pytaütsq otprawit' nam soobscheniq. Chto äto za soobscheniq? Kak brendam udaetsq ubedit' nas, zastawit' nas sledowat' ih wideniü, ih produkcii? Dannoe issledowanie pytaetsq ponqt' i ob#qsnit' äti wzaimoswqzi: kak ispol'zowanie ämocij w reklame w social'nyh setqh wliqet na potrebitel'skij opyt i kakowy posledstwiq? Analiziruetsq primer korotkometrazhnyh fil'mow w social'nyh setqh.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204099286\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786204099286","offer_id":39451584364637,"sku":"9786204099286","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8cbe855f-93da-4402-8135-8e113bbc9df3.jpg?v=1757914269","url":"https:\/\/shop.autorenwelt.de\/products\/jemocii-w-reklamnom-ubezhdenii-primer-socialnyh-setej-von-celia-martin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}