{"product_id":"jelektronnoe-uprawlenie-wzaimootnosheniqmi-s-klientami-e-crm-von-abdul-shakur","title":"Jelektronnoe uprawlenie wzaimootnosheniqmi s klientami (e-CRM)","description":"\u003cp\u003eV dannom issledowanii soblüdaetsq podhod, izwestnyj kak issledowatel'skij, poskol'ku ego cel' - ocenit' i izuchit' onlajn-media kak instrument dlq e-CRM. Krome togo, ätot podhod, izwestnyj kak iteratiwnyj, takzhe zawisit ot dannyh, kotorye qwlqütsq kachestwennymi w sowokupnosti s nablüdatel'noj informaciej. Dannoe issledowanie opiraetsq na suschestwuüschuü literaturu i teorii w ramkah marketinga wzaimootnoshenij s klientami (CRM). Podpole k CRM, nazywaemoe e-CRM, dalee izuchaet fenomen onlajn-marketinga i onlajn CRM (uprawlenie wzaimootnosheniqmi s klientami) w kontexte bankowskogo biznesa. Issledowanie osnowano na ämpiricheskih issledowaniqh dwuh bankow, ispol'zuüschih onlajn-banking na ezhednewnoj osnowe. Jempiricheskij material byl sobran posredstwom lichnyh interw'ü s cel'ü polucheniq znanij i ponimaniq togo, kak korporacii ispol'zuüt e-CRM. Krome togo, byli prowedeny nablüdeniq, chtoby glubzhe ponqt', naskol'ko po-raznomu e-CRM ispol'zuetsq dwumq bankami, i uwidet', kak klienty reagiruüt na ih iniciatiwy. e-CRM - äto nowyj sposob wzaimodejstwiq, on predpolagaet bystroe wzaimodejstwie, kotoroe rasprostranqetsq bystree i mozhet byt' widno kazhdomu, kto ispol'zuet Internet.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205351970\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205351970","offer_id":40707326574685,"sku":"9786205351970","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/278be8da-5abe-4d8d-b03d-d8ac37fc1702.jpg?v=1758782009","url":"https:\/\/shop.autorenwelt.de\/products\/jelektronnoe-uprawlenie-wzaimootnosheniqmi-s-klientami-e-crm-von-abdul-shakur","provider":"Autorenwelt Shop","version":"1.0","type":"link"}