{"product_id":"jekonomika-teatralnogo-dela-von-danute-varejkajte","title":"Jekonomika teatral'nogo dela","description":"\u003cp\u003eDannaq rabota poswqschena specifike marketingowyh kommunikacij teatral'noj organizacii, nalichie kotoryh opredelqetsq suschnostnymi osobennostqmi teatral'nogo proizwodstwa w kontexte wklücheniq ego w äkonomicheskie processy. V rabote rassmotreno sowremennoe soderzhanie ponqtiq «äkonomika kul'tury», opisana äwolüciq podhodow k ee izucheniü i opredeleniü ee predmetnoj oblasti. Opredelena specifika soderzhaniq osnownyh äkonomicheskih kategorij - «rynok», «produkt», «potrebitel'», - primenitel'no k sfere kul'tury i iskusstwa w celom i k teatral'noj oblasti w chastnosti. Opisany osobennosti marketinga w sfere kul'tury i iskusstwa, älementy komplexa marketinga teatral'noj organizacii, specifika strategij prodwizheniq teatral'nogo produkta i instrumentarij ih realizacii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659956072\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659956072","offer_id":39435571953757,"sku":"9783659956072","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ee19fde6-656e-4377-99c8-96bbf5ff6c1f.jpg?v=1770702891","url":"https:\/\/shop.autorenwelt.de\/products\/jekonomika-teatralnogo-dela-von-danute-varejkajte","provider":"Autorenwelt Shop","version":"1.0","type":"link"}