{"product_id":"jekologicheskaq-reklama-von-elena-zubrilina-und-alexej-malyshew","title":"Jekologicheskaq reklama","description":"\u003cp\u003eV sowremennom mire potrebiteli wse bol'she i bol'she zadumywaütsq o swoem zdorow'e i faktorah, wliqüschih na sostoqnie okruzhaüschej sredy. V uslowiqh aktual'nosti äkologicheskih problem, osobenno kogda pered obschestwennost'ü woznikla tendenciq demonstrirowat' soznatel'nyj podhod pri wybore towarow ili uslug, imidzh cenitelej i zaschitnikow prirody qwlqetsq dostatochno wygodnym dlq kommercheskih kompanij.   V swqzi s ätim s kazhdym godom rastet chislo firm, predpriqtij i kompanij, pozicioniruüschih sebq kak proizwoditelej «äkologichnoj» produkcii i zaschitnikow okruzhaüschej sredy. Kompanii, ne zhelaüschie stanowitsq «zelenymi», riskuüt stat' menee uspeshnymi, chem ih konkurenty, ispol'zuüschie w swoej reklame äkologicheskie obrazy.   Jekologicheskaq reklama kak älement marketingowoj deqtel'nosti predpriqtij poqwilas' sowsem nedawno, no ee znachimost' w powyshenii reputacii kompanii i formirowanii ee polozhitel'nogo obraza w glazah soznanii potrebitelej ogromna.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659301308\"\u003e\u003ch3\u003eTeoreticheskie osnowy i prakticheskoe ispol'zowanie\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659301308","offer_id":39486425530461,"sku":"9783659301308","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f57d7626-cab7-41a5-a150-3f1d66665707.jpg?v=1759206255","url":"https:\/\/shop.autorenwelt.de\/products\/jekologicheskaq-reklama-von-elena-zubrilina-und-alexej-malyshew","provider":"Autorenwelt Shop","version":"1.0","type":"link"}