{"product_id":"jeffekt-strany-proishozhdeniq-i-powedenie-potrebitelej-von-adrian-hojsle","title":"Jeffekt strany proishozhdeniq i powedenie potrebitelej","description":"\u003cp\u003eV dannoj dissertacii rassmatriwaetsq wliqnie \"äffekta strany proishozhdeniq\" na powedenie potrebitelej pri pokupke odezhdy. V nej analiziruetsq strategicheskoe pozicionirowanie i geograficheskoe proishozhdenie brendow i produktow s sootwetstwuüschim pokupatel'skim powedeniem konechnogo potrebitelq. Na osnowe glubokogo teoreticheskogo analiza temy prowoditsq kolichestwennyj onlajn-opros s uchastiem treh testowyh grupp. Uchastnikam predlagaütsq razlichnye situacii pokupki, na kotorye wliqet \"strana proishozhdeniq\". Vyborka formiruetsq kak chastichnoe issledowanie awstrijskogo rynka. Rezul'taty issledowaniq pokazywaüt, chto soobschenie o strane proishozhdeniq towara ili brenda okazywaet znachitel'noe wliqnie na wospriqtie produkcii i reshenie o pokupke.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207494354\"\u003e\u003ch3\u003eStrategicheskoe uprawlenie brendami: kak proishozhdenie towarow wliqet na powedenie potrebitelej\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207494354","offer_id":48579695673669,"sku":"9786207494354","price":40.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6d3c61b5-a77b-4ef1-97c4-605cba0f9b38.jpg?v=1750313774","url":"https:\/\/shop.autorenwelt.de\/products\/jeffekt-strany-proishozhdeniq-i-powedenie-potrebitelej-von-adrian-hojsle","provider":"Autorenwelt Shop","version":"1.0","type":"link"}