{"product_id":"jeffekt-razdelennoj-strany-proishozhdeniq-dlq-modnyh-towarow-von-franchesko-parente","title":"Jeffekt razdelennoj strany proishozhdeniq dlq modnyh towarow","description":"\u003cp\u003eV predstawlennom issledowanii izuchaetsq wliqnie dwuh specificheskih komponentow razdelennogo obraza strany (strany dizajna i strany proizwodstwa) na wospriqtie potrebitelqmi modnogo produkta. Jempiricheskaq rabota osnowana na äxperimental'nom issledowanii, w hode kotorogo byli izucheny tri ital'qnskih brenda s raznoj stepen'ü izwestnosti i \"stranowym zwuchaniem\" i dwe strany s raznoj reputaciej w kachestwe mest razrabotki i proizwodstwa (Italiq i Kitaj). Jexperiment prowodilsq w Londone na wyborke iz 264 respondentow. Rezul'taty pokazywaüt, chto wklüchennye w äxperimenty peremennye igraüt äffektiwnuü rol' w wozdejstwii na wospriqtie potrebitelqmi kachestwa produkta, kachestwa dizajna, imidzha brenda i sposobny wliqt' na namereniq sowershit' pokupku i gotownost' zaplatit' premial'nuü cenu. V knige obsuzhdaetsq wklad issledowaniq w teoriü strany proishozhdeniq i sootwetstwuüschie posledstwiq dlq ital'qnskih modnyh towarow i brendow.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206881087\"\u003e\u003ch3\u003eJexperimental'nyj analiz modeli Made in Italy w Velikobritanii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206881087","offer_id":47365235999045,"sku":"9786206881087","price":55.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/bf88e974-e971-43ef-8329-56b51be8772f.jpg?v=1750051639","url":"https:\/\/shop.autorenwelt.de\/products\/jeffekt-razdelennoj-strany-proishozhdeniq-dlq-modnyh-towarow-von-franchesko-parente","provider":"Autorenwelt Shop","version":"1.0","type":"link"}