{"product_id":"jeffekt-loqlnosti-wzaimoswqz-mezhdu-loqlnostu-klientow-i-prodazhami-von-ama-achiaa-kankam-boadu","title":"Jeffekt loql'nosti: wzaimoswqz' mezhdu loql'nost'ü klientow i prodazhami","description":"\u003cp\u003eProgramma loql'nosti klientow, pooschrqüschaq abonentow cennymi i podhodqschimi bonusami, mozhet stat' wazhnym komponentom uspeshnoj programmy uderzhaniq i powtornoj pokupki abonentow. Ona takzhe mozhet stimulirowat' dohody, pobuzhdaq klientow bol'she pol'zowat'sq uslugami i tratit' na nih. Dannoe issledowanie bylo prowedeno s cel'ü ocenit', kak programmy loql'nosti wliqüt na prodazhi w telekommunikacionnyh kompaniqh, na primere mobil'noj telekommunikacionnoj seti MTN Ghana. Ispol'zuq metod oprosa, issledowatel' sobral dannye u respondentow w metropolii Akkry. Dannye o social'no-äkonomicheskih harakteristikah respondentow byli proanalizirowany s pomosch'ü opisatel'noj statistiki, chastot i procentow. Dlq obrabotki dannyh ispol'zowalsq statisticheskij paket dlq social'nyh nauk (SPSS). Issledowatel' obnaruzhil, chto programmy loql'nosti ne wliqüt na reshenie bol'shinstwa klientow prodolzhat' pol'zowat'sq set'ü, poskol'ku 50% ne soglasny i 16% kategoricheski ne soglasny s utwerzhdeniem, chto oni budut prodolzhat' pokupat' produkty MTN w osnownom iz-za programm loql'nosti, w to wremq kak 26% soglasny s ätim utwerzhdeniem. Takim obrazom, ih reshenie prodolzhat' pokupki mozhet byt' obuslowleno ne tol'ko programmami loql'nosti, no i drugimi faktorami.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786208398521\"\u003e\u003ch3\u003eOcenka wliqniq loql'nosti klientow na dohody ot prodazh w telekommunikacionnoj otrasli Gany\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786208398521","offer_id":53835300864325,"sku":"9786208398521","price":45.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dc1c7264-d088-40ec-b071-7a0c650e5e02.jpg?v=1736663626","url":"https:\/\/shop.autorenwelt.de\/products\/jeffekt-loqlnosti-wzaimoswqz-mezhdu-loqlnostu-klientow-i-prodazhami-von-ama-achiaa-kankam-boadu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}