{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-von-paul-arden","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e\n                                         is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. \n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. \u003c\/p\u003e\n                                \n                \u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780714843377\"\u003e\u003ch3\u003eThe world's best-selling book by Paul Arden\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780714843377","offer_id":47290070106437,"sku":"9780714843377","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_e0d1073a-34db-4cce-bbcd-0febb5426d98.jpg?v=1784347355","url":"https:\/\/shop.autorenwelt.de\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be-von-paul-arden","provider":"Autorenwelt Shop","version":"1.0","type":"link"}