{"product_id":"issues-faced-by-small-and-medium-enterprises-in-a-global-business-environment-exemplary-development-of-an-internationalisation-strategy-for-smes-von-marvin-muller-daniil-timofeev","title":"Issues Faced By Small and Medium Enterprises In A Global Business Environment","description":"\u003cp\u003eSeminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R\u0026amp;D-Team. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668154698\"\u003e\u003ch3\u003eExemplary development of an internationalisation strategy for SMES\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668154698","offer_id":39442144886877,"sku":"9783668154698","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/37504ea3-37f5-4654-b002-10dfdbee297a.jpg?v=1778303364","url":"https:\/\/shop.autorenwelt.de\/products\/issues-faced-by-small-and-medium-enterprises-in-a-global-business-environment-exemplary-development-of-an-internationalisation-strategy-for-smes-von-marvin-muller-daniil-timofeev","provider":"Autorenwelt Shop","version":"1.0","type":"link"}