{"product_id":"ispolzowanie-mobilnyh-tehnologij-pozhilymi-ludmi-von-vrukowska-darq","title":"Ispol'zowanie mobil'nyh tehnologij pozhilymi lüd'mi","description":"\u003cp\u003eDinamichnye izmeneniq, proishodqschie w sowremennyh kompaniqh i ih okruzhenii, razwitie informacionno-kommunikacionnyh tehnologij (IKT) porozhdaüt nowye ozhidaniq i potrebnosti cheloweka. V swqzi s global'nym stareniem obschestwa wse bol'she kompanij rassmatriwaüt pozhilyh lüdej kak klüchewoj faktor swoego uspeha, rassmatriwaq innowacii s tochki zreniq potrebitel'skoj cennosti i sowershenstwowaniq wnutrennih processow. Cel' stat'i - sformulirowat' problemy, s kotorymi stalkiwaütsq kompanii w kontexte pozhilyh lüdej, i popytat'sq opredelit' otnoshenie pozhilyh lüdej k innowaciqm w oblasti mobil'nyh tehnologij. Issledowanie nosit kross-sekcionnyj harakter i mozhet byt' ispol'zowano dlq sozdaniq marketingowyh strategij menedzherow innowacionnyh kompanij, rabotaüschih na rynke serebrqnyh potrebitelej.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204150994\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204150994","offer_id":39482509197405,"sku":"9786204150994","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2332faf0-ae69-4096-8ee7-da424d1826d2.jpg?v=1757658288","url":"https:\/\/shop.autorenwelt.de\/products\/ispolzowanie-mobilnyh-tehnologij-pozhilymi-ludmi-von-vrukowska-darq","provider":"Autorenwelt Shop","version":"1.0","type":"link"}