{"product_id":"investments-in-pop-up-stores-von-alessia-breda-michael-trubestein-und-matthias-daniel-aepli","title":"Investments in Pop-up Stores","description":"\n                                \n                \u003cp\u003eThis book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.\u003c\/p\u003e\n                                \n                \u003cp\u003eThe retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. \u003c\/p\u003e\n                                \n                \u003cp\u003eIn Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.\u003c\/p\u003e\n                                \n                \u003cp\u003eThis textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland. \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658428334\"\u003e\u003ch3\u003eAlternative Rental Models and Vacancy Risk Reduction\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658428334","offer_id":47346230034757,"sku":"9783658428334","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1a09ea33-7193-48a0-80db-13f0dcad7997.jpg?v=1775625418","url":"https:\/\/shop.autorenwelt.de\/products\/investments-in-pop-up-stores-von-alessia-breda-michael-trubestein-und-matthias-daniel-aepli","provider":"Autorenwelt Shop","version":"1.0","type":"link"}