{"product_id":"investment-in-china-von-xiumei-liu","title":"Investment in China","description":"\u003cp\u003eRevision with unchanged content. Are you ready to ¿go Chinä? With the pressure of going global growing, the  question of ¿going Chinä has gained even more relevance. Yet, despite Chinäs  booming economy, success there represents a daunting challenge for  overseas firms. This book helps narrow the gap between possible opportunities  and uncertainties for multinational companies considering market entry  in China. It begins by studying Chinese marketing conditions such as political,  economic, socio-cultural, and legal factors, and then focuses on the automobile  market with up-to-date data. Part II provides a comparative overview of  eight entry modes, such as export, joint venture, and subsidiary with an  assessment of their potential advantages and disadvantages. Other issues include  what strategies late entrants can adopt to make their entry successful.  This is a well-organized book with an accurate analysis and pragmatic ideas,  through which the author Xiumei Liu presents a clear roadmap for overseas  companies in their decision-making process by answering the most challenging  questions of ¿Whether or not?¿, ¿How?¿, ¿When?¿, and ¿Where?¿ to  enter in the Chinese market. This book should interest managers in multinational  firms, international marketers, students of international marketing and  those interested in understanding the Chinese business environment and\/or  designing a successful entry strategy in China.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639398816\"\u003e\u003ch3\u003eThe Business Environment  and Strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639398816","offer_id":39484133212253,"sku":"9783639398816","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7d11b95d-7747-4e2a-9d62-8716e92f3377.jpg?v=1774932800","url":"https:\/\/shop.autorenwelt.de\/products\/investment-in-china-von-xiumei-liu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}