{"product_id":"into-tomorrow-von-erik-gustaf-ageberg","title":"Into tomorrow","description":"\u003cp\u003e\"Music is everybody''s possession. It''s only publishers who think that  people own it\", said John Lennon. This statement has been evermore  current in today''s troubled music industry. What will happen to  music, and what will happen to the music industry? The latter  question is the focus of Into tomorrow. The book addresses the  music industry in Sweden through the method of scenario planning.  Sweden is a good example when discussing this new type of market.  The high-speed internet infrastructure is very well spread, the Pirate  party represents Sweden in the European parliament and the country  is struggling with it''s legislative identity concerning personal  integrity of it''s citizens and copyright laws. This means that the rest  of the world in a few years will likely see the same problems that  Sweden is facing now. It is important to point out that Into tomorrow  is not an attempt to predict the future. Scenario planning is a  method in which particular obstacles or opportunities are detected  and serve as tools for decision-making. How Sweden, being  something of a pilot project for the music industry, handles this new  market might show the rest of the world the way.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838398266\"\u003e\u003ch3\u003eConstructing scenarios for the record industry in the 21-century\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838398266","offer_id":39469167444061,"sku":"9783838398266","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ca771c13-30aa-45b7-8e30-c6fa51be3449.jpg?v=1758175120","url":"https:\/\/shop.autorenwelt.de\/products\/into-tomorrow-von-erik-gustaf-ageberg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}