{"product_id":"internet-marketing-and-big-data-exploitation-von-i-chaston","title":"Internet Marketing and Big Data Exploitation","description":"Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349504145\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781349504145","offer_id":39416018796637,"sku":"9781349504145","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ac932e30-0dc8-495c-a3fb-969b8ebc3746.jpg?v=1775275535","url":"https:\/\/shop.autorenwelt.de\/products\/internet-marketing-and-big-data-exploitation-von-i-chaston","provider":"Autorenwelt Shop","version":"1.0","type":"link"}