{"product_id":"international-marketing-hotel-industry-in-china-von-unknown","title":"International Marketing: Hotel Industry in China","description":"\u003cp\u003eSeminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across\u003c\/p\u003e\u003cp\u003ecultures. Especially China with its fast economic development has attracted the attention of\u003c\/p\u003e\u003cp\u003ethe international business community. New businesses in China as well as the number of\u003c\/p\u003e\u003cp\u003ebusiness people working there are increasing rapidly. Nevertheless, to understand how to do\u003c\/p\u003e\u003cp\u003ebusiness effectively with the Chinese it is essential to be well prepared and to understand\u003c\/p\u003e\u003cp\u003ecultural background of negotiations. In this essay, I am going to present some issues of the\u003c\/p\u003e\u003cp\u003ecross-cultural management in China on the Catering industry example by using Geert\u003c\/p\u003e\u003cp\u003eHofstede analysis of culture¿s dimensions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638768405\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783638768405","offer_id":39439079407709,"sku":"9783638768405","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/237d30df-9a11-4830-b000-d836fb233c9a.jpg?v=1777353930","url":"https:\/\/shop.autorenwelt.de\/products\/international-marketing-hotel-industry-in-china-von-unknown","provider":"Autorenwelt Shop","version":"1.0","type":"link"}