{"product_id":"international-employer-brand-management-a-multilevel-analysis-and-segmentation-of-students-preferences-von-lena-christiaans","title":"International Employer Brand Management","description":"The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658004552\"\u003e\u003ch3\u003eA Multilevel Analysis and Segmentation of Students' Preferences\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783658004552","offer_id":39433497444445,"sku":"9783658004552","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/51214063-8aa2-4ba3-89a5-36dfd69fb198.jpg?v=1775279504","url":"https:\/\/shop.autorenwelt.de\/products\/international-employer-brand-management-a-multilevel-analysis-and-segmentation-of-students-preferences-von-lena-christiaans","provider":"Autorenwelt Shop","version":"1.0","type":"link"}