{"product_id":"international-e-retail-performance-and-its-success-factors-von-lea-ribbeck","title":"International e-retail performance and its success factors","description":"\u003cp\u003eMaster's Thesis from the year 2018 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Export Management, language: English, abstract: International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668859869\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668859869","offer_id":39437404373085,"sku":"9783668859869","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/44e5dba1-70af-44ad-a898-118ecf41e1ce.jpg?v=1778562103","url":"https:\/\/shop.autorenwelt.de\/products\/international-e-retail-performance-and-its-success-factors-von-lea-ribbeck","provider":"Autorenwelt Shop","version":"1.0","type":"link"}