{"product_id":"international-e-business-building-online-customer-loyality-with-relationship-management-von-wolfgang-katsch","title":"International E-Business","description":"\u003cp\u003eInhaltsangabe:Abstract: \u003c\/p\u003e\u003cp\u003eThe thesis offers solutions concerning the following questions: \u003c\/p\u003e\u003cp\u003e- Why is customer loyalty important for long term success of a company? \u003c\/p\u003e\u003cp\u003e- What are value adding characteristics of E-Business? \u003c\/p\u003e\u003cp\u003e- How is customer relationship management defined? \u003c\/p\u003e\u003cp\u003e- How does relationship management help a company in the changing marketplace of E-Business? \u003c\/p\u003e\u003cp\u003e- How can a company build customer loyalty? \u003c\/p\u003e\u003cp\u003e- How to follow a step-by-step process in order to build lasting relatinships with customers? \u003c\/p\u003e\u003cp\u003e- What do best-practice companies manage relationships (including over 10 short case studies and practical experiences)  \u003c\/p\u003e\u003cp\u003e- How to use online communities for customer loyalty? \u003c\/p\u003e\u003cp\u003e- What does datamining mean in the context of CRM? \u003c\/p\u003e\u003cp\u003e- How to integrate customers for customization and product innovations? \u003c\/p\u003e\u003cp\u003e- Why does a database give you the necessary information for knowing your customers? \u003c\/p\u003e\u003cp\u003e- What is the link between customer satisfaction, differentiation, and long term economic success \u003c\/p\u003e\u003cp\u003e- What are tools to implement the new approach of customer relationship management? \u003c\/p\u003e\u003cp\u003e- How to install an complaint management system in E-Business in order to build loyalty? \u003c\/p\u003e\u003cp\u003eThe main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent\/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one ?click? near by. \u003c\/p\u003e\u003cp\u003eThe benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships. \u003c\/p\u003e\u003cp\u003eDrawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology. \u003c\/p\u003e\u003cp\u003eSuccessful online companies and their practical experience should [¿]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838647203\"\u003e\u003ch3\u003eBuilding Online Customer Loyality with Relationship Management\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838647203","offer_id":39460333486173,"sku":"9783838647203","price":58.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f7d3ccc5-fd78-497d-bc9e-8e5a154603e7.jpg?v=1775194694","url":"https:\/\/shop.autorenwelt.de\/products\/international-e-business-building-online-customer-loyality-with-relationship-management-von-wolfgang-katsch","provider":"Autorenwelt Shop","version":"1.0","type":"link"}