{"product_id":"international-business-in-the-middle-east-von-erdener-kaynak-hrsg","title":"International Business in the Middle East","description":"\u003cp\u003eFrontmatter -- Foreword -- Preface -- Contents -- Part One. International Business Concepts in the Middle East -- Chapter 1. International Business in the Middle East -- Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East -- Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East -- Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework -- Chapter 5. International Diversification and Investments in the Middle East -- Chapter 6. International Technology Transfer in the Middle East -- Part Two. Management Practices -- Chapter 7. International Business and the Middle East: Recent Developments and Prospects -- Chapter 8. Managerial Practices in the Middle East -- Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction -- Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia -- Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers -- Part Three. Marketing Practices -- Chapter 12. Consumer Market Environment in the Middle East -- Chapter 13. An Analysis of the Current Status of Marketing in the Middle East -- Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other -- Chapter 15. The Prospects for Export Marketing to Egypt -- Part Four. The Future of International Business in the Middle East -- Chapter 16. Future Directions for Marketing and Management in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index -- Backmatter\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783110103212\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783110103212","offer_id":51055166854,"sku":"9783110103212","price":109.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a5a44adb-dddb-43e1-9f01-caac5b274c58.jpg?v=1779338130","url":"https:\/\/shop.autorenwelt.de\/products\/international-business-in-the-middle-east-von-erdener-kaynak-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}