{"product_id":"internal-marketing-and-strategy-implementation-von-davoud-nikbin","title":"Internal Marketing and Strategy Implementation","description":"\u003cp\u003eThe importance of internal marketing has become one  of the main concerns for many organizations,  especially in service sector. The major aim of  internal marketing is to ensure  that employees feel that management cares about  their needs, thus, successful application of  internal marketing practices will then translate  into positive employee attitudes toward their work  which will further facilitates superior performance  of the firm.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843370110\"\u003e\u003ch3\u003eThe impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing  Firms Strategic Orientations\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843370110","offer_id":39497186148445,"sku":"9783843370110","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1b8d0502-5667-49d5-b71d-431b4287b823.jpg?v=1758778469","url":"https:\/\/shop.autorenwelt.de\/products\/internal-marketing-and-strategy-implementation-von-davoud-nikbin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}