{"product_id":"intercultural-communication-in-the-advertising-industry-how-communities-of-practice-enable-organisational-learning-and-knowledge-sharing-processes-across-cultures-von-christina-merl","title":"Intercultural Communication in the Advertising Industry","description":"\u003cp\u003eOrganisations are under pressure to keep pace with a fast changing, highly competitive, and increasingly global business. To continue to grow and thrive in this environment, global players need to make use of the new technologies; recognise knowledge and knowledge workers as their most important asset; maximise cross-cultural and cross-border knowledge exchange to find innovative solutions for their clients; and encourage their organisational learning process. The present empirical study takes up the chance to explore how one single cross-border communications agency, StrawberryFrog (SF), herein defined as a technology-enabled, geographically dispersed organisation overlaid by a community of practice, maximises its position in the volatile international advertising industry by making use of the new information technologies, recognising intellectual capital as a key asset, treating cultural diversity as a resource, and leveraging the functionality and benefit of communities of practice to encourage their organisational learning and knowledge sharing processes across geographical borders, cultural boundaries, and time zones.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838103334\"\u003e\u003ch3\u003eHow communities of practice enable organisational learning and knowledge sharing processes across cultures\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838103334","offer_id":39456599343197,"sku":"9783838103334","price":115.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/acf1e5b8-f70d-40a7-ab17-c734e99fe800.jpg?v=1776142426","url":"https:\/\/shop.autorenwelt.de\/products\/intercultural-communication-in-the-advertising-industry-how-communities-of-practice-enable-organisational-learning-and-knowledge-sharing-processes-across-cultures-von-christina-merl","provider":"Autorenwelt Shop","version":"1.0","type":"link"}