{"product_id":"integrated-marketing-communications-von-philip-j-kitchen-und-marwa-e-tourky","title":"Integrated Marketing Communications","description":"\n                \u003cp\u003e\n                    \u003ci\u003eIntegrated Marketing Communications: A Global Brand-Driven Approach\u003c\/i\u003e, \u003ci\u003e2nd edition\u003c\/i\u003e presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen \u0026amp; Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.\u003c\/p\u003e\n\nIt offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. \u003cbr\u003e\n                \u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.\u003cbr\u003e\n                \u003c\/p\u003e\n                \u003cp\u003e\n                    \u003cbr\u003e\n                \u003c\/p\u003e\n                \u003cbr\u003e\n                \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030764159\"\u003e\u003ch3\u003eA Global Brand-Driven Approach\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783030764159","offer_id":39735086022749,"sku":"9783030764159","price":64.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/72cd8d03-7037-442b-a1c9-4d6a12e964ff.jpg?v=1769232029","url":"https:\/\/shop.autorenwelt.de\/products\/integrated-marketing-communications-von-philip-j-kitchen-und-marwa-e-tourky","provider":"Autorenwelt Shop","version":"1.0","type":"link"}