Integrated E-marketing Framework for SMEs: Multiple Channels Framework for E-marketing

Integrated E-marketing Framework for SMEs: Multiple Channels Framework for E-marketing


49,00 €
inkl. MwSt. & Versandkosten (innerhalb Deutschlands)

von Hassan Torkaman, Ab Razak Che Hussin

Beschreibung

With the rise of using internet some new trends like E-commerce, E-business, E-marketing and online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing expert's focused on Search engines optimization and social media as new emerging trends in online environment. This book will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing.


Tags: Informatik, EDV


Taschenbuch - 9783659104596
Verlag: LAP Lambert Academic Publishing
Ersterscheinung: April 2012
ISBN-13: 9783659104596
Größe: 220 mm x 150 mm x 7 mm
Gewicht: 195 Gramm
120 Seiten
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