{"product_id":"inoculation-a-promising-proactive-approach-in-crisis-communication-von-hua-hsin-wan","title":"Inoculation-A Promising Proactive Approach In Crisis Communication","description":"\u003cp\u003eProactive strategies such as image promotion have  received much attention in crisis communication  research. The image building approach functions  similarly to the supportive treatments in  inoculation, which provide positive arguments that  reinforce public''s original attitudes toward the  organization in order to prevent attitude slippage  when encountering attacks. If the supportive  treatment in inoculation is comparable to the  proactive image promotion strategy in crisis  communication, it indirectly suggests the great  potential for inoculation as an  alternative proactive approach. However, inoculation  has never been applied to the crisis communication  context before. This study attempts to expand the  scope of proactive crisis communication strategies  by examining whether inoculation can be effective in  conferring resistance to persuasive influence in a  crisis scenario. The analysis should shed light on  widening our approach to attitude bolstering given  negative circumstances, and it should have great  applications for public relations practitioners in  terms of designing appropriate proactive crisis  communication strategies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838339801\"\u003e\u003ch3\u003eExamining Inoculation Process Through Priming, Information Processing, And Resistance\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838339801","offer_id":39498987798621,"sku":"9783838339801","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/af38ec3a-cd5e-42b9-8449-0337e83cbf14.jpg?v=1757656399","url":"https:\/\/shop.autorenwelt.de\/products\/inoculation-a-promising-proactive-approach-in-crisis-communication-von-hua-hsin-wan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}