{"product_id":"innovative-tools-for-business-coalitions-in-b2b-applications-how-negotiation-auction-and-game-theory-can-support-small-and-medium-sized-business-in-e-business-von-pierluigi-argoneto-paolo-renna","title":"Innovative Tools for Business Coalitions in B2B Applications","description":"\n                                \n                \u003cp\u003e\n                                        The manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain based e-factory philosophy, and of transforming the focus of companies from the local factory to global enterprise and business. \n                    \n                    \u003ci\u003eInnovative Tools for Business Coalitions in B2B Applications\u003c\/i\u003e\n                                         presents a set of innovative methodologies that can be used to face all the issues that stem from the interaction of customers and suppliers in an e-marketplace environment.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        The first methodology discussed is multi-agent architecture and this forms the basis of a simulation environment developed in order to test the proposed models. The second concerns a bargaining model based on the negotiation mechanism and the third centers on production planning to support agents during the bargaining phase. The fourth is the possibility of a coalition between the suppliers and the authors offer a choice of two different approaches. One is the application of Nash equilibrium to select the members of a potential coalition of sellers, while the other is a centralized approach with a profit sharing mechanism based on the Shapley value. All the innovative approaches reported in\n                    \n                    \u003ci\u003e Innovative Tools for Business Coalitions in B2B Applications\u003c\/i\u003e\n                                         have been statistically tested in different market conditions.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        The methodologies, approaches and results presented in \n                    \n                    \u003ci\u003eInnovative Tools for Business Coalitions in B2B Applications \u003c\/i\u003e\n                                        will be of interest to PhD students, operations managers and supply chain management researchers who develop value-added services for an e-marketplace in a business-to-business environment.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780857297068\"\u003e\u003ch3\u003eHow Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781447159582\"\u003e\u003ch3\u003eHow Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9780857297068","offer_id":40570867875933,"sku":"9780857297068","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9781447159582","offer_id":39415728472157,"sku":"9781447159582","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0267919e-a5e8-41a0-bc81-16547b1d9c43.jpg?v=1782533353","url":"https:\/\/shop.autorenwelt.de\/products\/innovative-tools-for-business-coalitions-in-b2b-applications-how-negotiation-auction-and-game-theory-can-support-small-and-medium-sized-business-in-e-business-von-pierluigi-argoneto-paolo-renna","provider":"Autorenwelt Shop","version":"1.0","type":"link"}