{"product_id":"innovation-management-von-pervaiz-ahmed-und-charlie-shepherd","title":"Innovation Management","description":"\n                                \n                \u003cp\u003eIn a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?\u003c\/p\u003e\n                                \n                \u003cp\u003eThis book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.  \u003c\/p\u003e\n                                \n                \u003cp\u003eThroughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.  \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273683766\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273683766","offer_id":57553273618757,"sku":"9780273683766","price":96.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/75885a05-80d2-44c4-bbaf-b8244ac1f1cf.jpg?v=1780977910","url":"https:\/\/shop.autorenwelt.de\/products\/innovation-management-von-pervaiz-ahmed-und-charlie-shepherd","provider":"Autorenwelt Shop","version":"1.0","type":"link"}