{"product_id":"innovation-and-marketing-of-fast-moving-consumer-goods-von-gisli-thorsteinsson-und-tom-page","title":"Innovation and Marketing of Fast Moving Consumer Goods","description":"\u003cp\u003eThis book demonstrates an investigation to  distinguish what factors make premium packaging more premium than that of the mass products.  The following questions were used to lead the work: 1. How much influence does packaging have on a consumer''s decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843366489\"\u003e\u003ch3\u003eThe Art and Technology of Premium packaging techniques\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843366489","offer_id":39497184903261,"sku":"9783843366489","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0e3d3061-d952-4cd3-969c-d0d77391e0a1.jpg?v=1776056566","url":"https:\/\/shop.autorenwelt.de\/products\/innovation-and-marketing-of-fast-moving-consumer-goods-von-gisli-thorsteinsson-und-tom-page","provider":"Autorenwelt Shop","version":"1.0","type":"link"}