{"product_id":"influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-von-christoph-wiedenroth","title":"Influential Peers! Consumer behavior and complex business relationships in food supply chain networks","description":"Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783736979468\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Buch - 9783736979468","offer_id":55033895911749,"sku":"9783736979468","price":77.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/74ad56d2-2e20-4497-967f-1987e53ff231.jpg?v=1773295044","url":"https:\/\/shop.autorenwelt.de\/products\/influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-von-christoph-wiedenroth","provider":"Autorenwelt Shop","version":"1.0","type":"link"}