{"product_id":"influence-of-information-sources-and-purchase-factors-on-purchase-von-devasenathipathi-thirumurugananndham-und-mark-j","title":"Influence of Information Sources And Purchase Factors on Purchase","description":"\u003cp\u003eThis research work was carried out only in southern part of Tamilnadu, particularly who have  very recent purchase experience in buying laptop. The study is purely based on the respondent¿s  post-purchase recall opinion. The study was restricted to laptop market only and survey was  conducted in Coimbatore. This study has been useful in knowing and examining the buyers¿  opinion about influence of purchase features and information sources at the time of buying their  preferred laptop brands. Further, this study also brings interesting information about post  purchase dissonance, satisfaction level and its influence on future recommendation of their  preferred laptop to others.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639511604\"\u003e\u003ch3\u003eA Post Purchase opinion Survey among Laptop users\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639511604","offer_id":39485397172317,"sku":"9783639511604","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5b653fe5-0073-4959-8667-8e72587d83fd.jpg?v=1775884778","url":"https:\/\/shop.autorenwelt.de\/products\/influence-of-information-sources-and-purchase-factors-on-purchase-von-devasenathipathi-thirumurugananndham-und-mark-j","provider":"Autorenwelt Shop","version":"1.0","type":"link"}