{"product_id":"individual-goal-hierarchies-as-antecedents-of-market-structures-von-marcel-paulssen","title":"Individual Goal Hierarchies as Antecedents of Market Structures","description":"\n                                The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. \n                \n                \u003cbr\u003e\n                                \n                \n                \u003cbr\u003e\n                                Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration.\n                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783824472222\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783824472222","offer_id":49593295995205,"sku":"9783824472222","price":54.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/398bce95-db41-4562-a915-d96a03095ccc.jpg?v=1760594082","url":"https:\/\/shop.autorenwelt.de\/products\/individual-goal-hierarchies-as-antecedents-of-market-structures-von-marcel-paulssen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}