{"product_id":"in-store-marketing-of-the-american-retailer-macys-von-anonymous","title":"In-Store Marketing of the American Retailer Macy's","description":"\u003cp\u003eSeminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy¿s department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy¿s.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783346179852\"\u003e\u003ch3\u003eElements, Advantages and Disadvantages of In-Store Marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783346179852","offer_id":58920420770117,"sku":"9783346179852","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_98a6c307-f960-4d0c-ad35-ca4e2bea84a9.jpg?v=1787977060","url":"https:\/\/shop.autorenwelt.de\/products\/in-store-marketing-of-the-american-retailer-macys-von-anonymous","provider":"Autorenwelt Shop","version":"1.0","type":"link"}