{"product_id":"improving-the-innovation-strategy-definition-process-von-jeroen-gielen","title":"Improving the Innovation Strategy Definition Process","description":"\u003cp\u003eInnovation is becoming increasingly important in business to survive as a company. One of the drivers to innovation is technology. In order to guide research in technology, an innovation strategy should be defined that is well-aligned with business strategy. Making decisions around these two strategies in order to improve innovation is called strategic innovation decision-making. Several tools can be used in order to facilitate this decision-making process. These tools should be positioned to mutually fit and support. This is very important in order to align the two strategies with each other. Based on a case study in a large multi-national Healthcare company, this book develops a tool, processes, and implementation buy-in for making the right technology bets to support both business strategy and innovation strategy definition. It provides the reader with interesting insights on how to content-wise and process-wise balance the topics in strategic innovation decision-making. This book should be especially useful to strategy professionals and research account managers, or anyone else involved in defining investment needs in research to achieve innovation.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843388238\"\u003e\u003ch3\u003eTechnology Profile Tool\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843388238","offer_id":39470052212829,"sku":"9783843388238","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fed67bb2-aef9-4eb7-8232-e26a27bdc37b.jpg?v=1758952645","url":"https:\/\/shop.autorenwelt.de\/products\/improving-the-innovation-strategy-definition-process-von-jeroen-gielen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}