{"product_id":"impact-of-motivation-and-digitization-on-women-entrepreneurship-von-afsana-h-b","title":"Impact of Motivation and Digitization on Women Entrepreneurship","description":"\u003cp\u003eWomen has left no stone unturned when it comes to taking up any profession.\u003c\/p\u003e\u003cp\u003eWomen have spread their wings across various domains. They need to explore their\u003c\/p\u003e\u003cp\u003estrength of creativity and innovation. They are taking up an entrepreneurial role to reach\u003c\/p\u003e\u003cp\u003ethe pinnacle of success and to conceptualize this, they must have access to various\u003c\/p\u003e\u003cp\u003eresources such as materials, equipment, technology, finance, labour and their skills. Over\u003c\/p\u003e\u003cp\u003ethe decades, there has been a paradigm shift in this role, due to digital intervention.\u003c\/p\u003e\u003cp\u003eIn the process of reviewing the literature on women entrepreneurship, the\u003c\/p\u003e\u003cp\u003eresearcher analysed that, the studies mainly focused on problems, prospects, motivation\u003c\/p\u003e\u003cp\u003eand other support systems. There are very few studies that have been undertaken in\u003c\/p\u003e\u003cp\u003erelation to 'digitalization' in transforming the role of women entrepreneurship. In this\u003c\/p\u003e\u003cp\u003eresearch, the main aim is to test the effect of Extended Technology Acceptance Model\u003c\/p\u003e\u003cp\u003e(ETAM) on firm performance of women entrepreneurs. It is an attempt to provide a\u003c\/p\u003e\u003cp\u003econceptual model to explore the mediating or moderating role of Digitalization between\u003c\/p\u003e\u003cp\u003eMotivation and Firm Performance of Women Entrepreneurs in Bengaluru.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781805455080\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781805455080","offer_id":40867819094109,"sku":"9781805455080","price":77.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/products\/f875205b-d21f-4840-96a0-b24c25dfd692.jpg?v=1694140435","url":"https:\/\/shop.autorenwelt.de\/products\/impact-of-motivation-and-digitization-on-women-entrepreneurship-von-afsana-h-b","provider":"Autorenwelt Shop","version":"1.0","type":"link"}