Impact of CRM on Organizational Performance - Case Study of MTN Nigeria: The Link between Customer Relationship Management and Organizational Performance

Impact of CRM on Organizational Performance - Case Study of MTN Nigeria: The Link between Customer Relationship Management and Organizational Performance


49,00 €
inkl. MwSt. & Versandkosten (innerhalb Deutschlands)

von Nnorom Goodluck

Beschreibung

Customer Relationship Management concerns the relationship between the organization and its customers and asserted customers are thelifeblood of any organization be it a global corporation with thousands of employees and amultibillion turnover, or a sole trader with a handful of regular customers. Customer RelationshipManagement is the same in principle for these two examples -it is the scope of CRM which can vary drastically. The organization and the customers both have sets ofconditions to consider when building the relationship, such as wants and needs of bothparties; organizations need to make a profit to survive and grow customers want good service, aquality product and an acceptable price.


Tags: Wirtschaft, Management


Taschenbuch - 9783639318227
Verlag: VDM Verlag
Ersterscheinung: August 2011
ISBN-13: 9783639318227
Größe: 220 mm x 150 mm x 7 mm
Gewicht: 183 Gramm
112 Seiten
Versandfertig in 3-5 Tagen.