{"product_id":"immigration-gender-and-consumer-acculturation-von-zuzana-chytkova","title":"Immigration, Gender and Consumer Acculturation","description":"\u003cp\u003eMigration, and the connected issue of feminization of the migration  flows, is a phenomenon of ever increasing importance. Consumer  research has dealt with consumer acculturation, as well as gender,  but rarely with both, ignoring such development. Based on  qualitative data on Romanian female immigrants to Italy and their  food consumption practices, the author argues that these women  make use of the symbolic resources originated in the marketplace in  order to re-negotiate their ascribed traditional gender identity, and  to negotiate their dominated position in the Italian society. In this  way, the research adds a new dimension to the postassimilationist  stream of research of consumer acculturation, arguing that even  low-status and low income cross-border migrants who cannot  participate fully in the consumer culture can use its symbolic  resources, namely the marketplace representation of the modern  woman, to create hybrid gender identities. At the same time, the  book problematizes the traditional segmentation methods based on  socio-demographic variables and offers new tools to target  immigrant markets.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838368856\"\u003e\u003ch3\u003eA journey into the meaningful world of food consumption practices of Romanian women in Italy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838368856","offer_id":39469249560669,"sku":"9783838368856","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9e0be7f7-c90f-4a5f-8897-90b53ca8fae8.jpg?v=1775364227","url":"https:\/\/shop.autorenwelt.de\/products\/immigration-gender-and-consumer-acculturation-von-zuzana-chytkova","provider":"Autorenwelt Shop","version":"1.0","type":"link"}