{"product_id":"imidzh-kak-socialno-psihologicheskij-fenomen-von-elena-dagaewa","title":"Imidzh kak social'no-psihologicheskij fenomen","description":"\u003cp\u003eMonografiq poswqschena issledowaniü takogo slozhnogo i mnogomernogo social'no-psihologicheskogo fenomena, kak imidzh. Osuschestwlen analiz äwristicheskogo potenciala i wklada otdel'nyh metodologicheskih podhodow k izucheniü imidzha w raskrytie ego prirody, zakonomernostej formirowaniq i funkcionirowaniq.Naibol'shie dostizheniq w izuchenii imidzha, kak social'no-psihologicheskogo fenomena, awtor swqzywaet s social'no-psihologicheskim podhodom.V monografii rassmotreny kak teoretiko-metodologicheskie, tak i prikladnye aspekty social'noj psihologii imidzha. Osoboe wnimanie udeleno principam i tehnologiqm konstruirowaniq i korrekcii imidzha na mikro-, mezo- i makrourowne. Jeto kasaetsq, w perwuü ochered', takih sub#ektow social'nogo poznaniq, kak lichnost', organizaciq, towar, territorial'noe obrazowanie.Monografiq budet polezna specialistam w oblasti social'noj psihologii, sociologii, public relations, reklamy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783845425252\"\u003e\u003ch3\u003eTeoriq, metodologiq, praktika\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783845425252","offer_id":39497180250205,"sku":"9783845425252","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1ba16472-bb37-4d56-b561-36b3ee7d49b0.jpg?v=1757658209","url":"https:\/\/shop.autorenwelt.de\/products\/imidzh-kak-socialno-psihologicheskij-fenomen-von-elena-dagaewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}