{"product_id":"identity-and-brand-von-pedro-carvalho-de-almeida","title":"Identity and Brand","description":"\u003cp\u003eThis paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206532231\"\u003e\u003ch3\u003eStrategic resources for the competitiveness of organizations in the Portuguese footwear industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206532231","offer_id":47168269091141,"sku":"9786206532231","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a6d6b66e-486b-4bde-8414-71d72626ae5d.jpg?v=1758694774","url":"https:\/\/shop.autorenwelt.de\/products\/identity-and-brand-von-pedro-carvalho-de-almeida","provider":"Autorenwelt Shop","version":"1.0","type":"link"}