{"product_id":"identify-potential-countries-for-a-market-entry-with-a-sales-organisation-a-guideline-for-small-and-medium-sized-enterprises-von-sasha-petschnig","title":"Identify potential countries for a market entry with a sales organisation","description":"\u003cp\u003eMaster's Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Leeds Metropolitan University, language: English, abstract: In a fast changing environment companies are forced to act so ¿ namely fast.\u003c\/p\u003e\u003cp\u003eIf a company grows, sooner or later the domestic market becomes too small.\u003c\/p\u003e\u003cp\u003eThen the company has to enter a new market to achieve sustainable growth.\u003c\/p\u003e\u003cp\u003eAccording to the experience of the author some companies decide rather on\u003c\/p\u003e\u003cp\u003eemotions than on facts. Especially small and medium-sized enterprises do\u003c\/p\u003e\u003cp\u003enot have the resources to invest a lot of money into market research or for\u003c\/p\u003e\u003cp\u003eexpensive consultants. A logical consequence could be that SME invest in\u003c\/p\u003e\u003cp\u003ecountries without checking the critical measurements which then leads to a\u003c\/p\u003e\u003cp\u003ewaste of time, resources and money. If such companies do not have a stable\u003c\/p\u003e\u003cp\u003efinancial foundation it can lead therefore to critical economic difficulties.\u003c\/p\u003e\u003cp\u003eThe output of this project is a guideline especially for small and mediumsized\u003c\/p\u003e\u003cp\u003eenterprises. The author conducted interviews with internationally\u003c\/p\u003e\u003cp\u003eoperating companies to get some practical best practise expertise. Not only\u003c\/p\u003e\u003cp\u003ethe analysed key figures are an output of the interviews but also the\u003c\/p\u003e\u003cp\u003einterpretation of them and how a company has acquired them. Very often the\u003c\/p\u003e\u003cp\u003eproblem is to get the right and reliable information for a market. In a second\u003c\/p\u003e\u003cp\u003estage literature is introduced into the guideline to get a mixture of both ¿\u003c\/p\u003e\u003cp\u003epractical but also academic inputs. With the present project a SME gets an\u003c\/p\u003e\u003cp\u003eimpression what happens in internationally operating companies but also a\u003c\/p\u003e\u003cp\u003echoice of tools to verify future market entry intentions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640119981\"\u003e\u003ch3\u003eA guideline for small and medium-sized enterprises\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640119981","offer_id":39440667607133,"sku":"9783640119981","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d5734d4f-bbcf-4945-89c3-98f97f362e99.jpg?v=1775801443","url":"https:\/\/shop.autorenwelt.de\/products\/identify-potential-countries-for-a-market-entry-with-a-sales-organisation-a-guideline-for-small-and-medium-sized-enterprises-von-sasha-petschnig","provider":"Autorenwelt Shop","version":"1.0","type":"link"}