{"product_id":"hybrid-products-and-blurred-categories-von-marco-montanaro","title":"Hybrid products and blurred categories","description":"\u003cp\u003eThe last years have been characterized by a strong  shift in the different creative processes adopted by  firms to propose new products on the market. The  latest technological convergence phenomenon has  brought incremental features and adds-on to be  between the most utilized techniques expecially in  the consumer electronics world; however, they have  not always proven to be the right intuition.  To what extent should R\u0026amp;D drive innovation to market? Is there a role of marketing to play to guide the  innovation process and make the product hit the  market?  This book, tackles these questions and  tries to offer useful insights via the investigation  of the story behind the GPS camera phone or - as we  call them nowadays - smartphones.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844393736\"\u003e\u003ch3\u003eThe GPS camera case\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844393736","offer_id":39497023094877,"sku":"9783844393736","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/eee6fe5a-2b51-409c-ab8c-f548353c3288.jpg?v=1758342948","url":"https:\/\/shop.autorenwelt.de\/products\/hybrid-products-and-blurred-categories-von-marco-montanaro","provider":"Autorenwelt Shop","version":"1.0","type":"link"}