{"product_id":"human-and-smart-marketing-von-undefined","title":"Human and Smart Marketing","description":"\n                                \n                \u003cp\u003eThis is the inaugural volume of the book series \"European Marketing Academy Insights\", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion.” Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC’s commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032216700\"\u003e\u003ch3\u003eStrategic Transitions in Intelligence, Sustainability, and Inclusion\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032216700","offer_id":58374334611781,"sku":"9783032216700","price":181.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9707c651-c3f5-498a-8477-0f0dc8483379.jpg?v=1782362638","url":"https:\/\/shop.autorenwelt.de\/products\/human-and-smart-marketing-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}