{"product_id":"how-to-stop-abercrombie-fitch-from-falling-in-europe-von-lionel-klein","title":"How to stop Abercrombie \u0026 Fitch from falling in Europe?","description":"\u003cp\u003eWe remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie \u0026amp; Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes \"Bad Buzz\" and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205886786\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205886786","offer_id":46484307214661,"sku":"9786205886786","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fbe2dafc-7a90-4f63-92d9-eb79fa8571b7.jpg?v=1714248504","url":"https:\/\/shop.autorenwelt.de\/products\/how-to-stop-abercrombie-fitch-from-falling-in-europe-von-lionel-klein","provider":"Autorenwelt Shop","version":"1.0","type":"link"}