{"product_id":"how-to-realize-the-potential-of-business-customer-communities-a-case-study-fo-a-leading-edge-pharmaceutical-company-von-pablo-erat","title":"How to Realize the Potential of Business Customer Communities","description":"\u003cp\u003eIn the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838105116\"\u003e\u003ch3\u003eA case study fo a leading-edge pharmaceutical company\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838105116","offer_id":39456599998557,"sku":"9783838105116","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f3fcdc9a-3570-4ea0-9985-de45960173e0.jpg?v=1775194146","url":"https:\/\/shop.autorenwelt.de\/products\/how-to-realize-the-potential-of-business-customer-communities-a-case-study-fo-a-leading-edge-pharmaceutical-company-von-pablo-erat","provider":"Autorenwelt Shop","version":"1.0","type":"link"}