{"product_id":"how-firms-compete-von-mary-kilonzo","title":"How firms compete","description":"\u003cp\u003eCompetition is life and everyone in this world tends to do things differently with a hope of achieving desired results. Likewise, companies have similar motives. Due to external forces and firms' capability, firms look for ways of operating their businesses differently in order to out-pace their rivals. Some of the ways firms apply include in-house-make and outsourcing of non-core activities in order to reduce production costs and produce products in large scale which are offered at a reduced rate or at a market rate in the identified markets. Alternatively, the firms may produce products with unique features and offer them at a premium price in the selected markets. The end result can be increased market share, superior profits and customer satisfaction.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659608681\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659608681","offer_id":39449340477533,"sku":"9783659608681","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5ca83fe5-1d95-4bd1-b35c-afc9f851fc1a.jpg?v=1774675311","url":"https:\/\/shop.autorenwelt.de\/products\/how-firms-compete-von-mary-kilonzo","provider":"Autorenwelt Shop","version":"1.0","type":"link"}