{"product_id":"hospitality-industry-decision-analysis-in-malta-application-of-a-hybrid-balanced-scorecard-von-alfred-quintano","title":"Hospitality Industry Decision Analysis in Malta","description":"\u003cp\u003eHaving worked extensively in the travel and hospitality sectors, author questioned what made people decide in favour of choosing one service provider instead of another. There are always a multitude of reasons why consumers decide one way or the other. These many reasons are what the author refers to as decision-choice criteria (DCC). The final choice is the result of a multi-criteria decision analysis (MCDA) by the potential buyer. Initially, the research sought to analyse those criteria that make a potential customer choose between a number of 5-star hotels. 24 DCC were framed within the four perspectives of the Balanced Scorecard. Prioritising the 24 DCC resulted in a hybrid-BSC or a Prioritised Scorecard (PSC) subsequent to two major quantitative surveys. The demand-side survey targeted potential superior hotel customers. The supply-side exercise targeted superior hotel executives in Malta. The MCDA method chosen to analyse responses was the Analytic Hierarchy Process (AHP). When the results of both surveys were compared, a strong correlation was evident. In other words, hotel managers in Malta have a very good idea of what a customer expects from a 5-star hotel.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659930829\"\u003e\u003ch3\u003eApplication of a Hybrid-Balanced Scorecard\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659930829","offer_id":39434524426333,"sku":"9783659930829","price":84.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/45d8898e-69a0-4108-916c-f04e644c68e8.jpg?v=1776053662","url":"https:\/\/shop.autorenwelt.de\/products\/hospitality-industry-decision-analysis-in-malta-application-of-a-hybrid-balanced-scorecard-von-alfred-quintano","provider":"Autorenwelt Shop","version":"1.0","type":"link"}