{"product_id":"hiv-aids-i-media-von-darmarris-kaguda","title":"HIV\/AIDS i media","description":"\u003cp\u003eHIV\/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV\/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV\/AIDS, prevention of mother to child transmission, HIV\/AIDS transmission modes and abstinence from pre-marital sex. Wykorzystuje ona CDA jako narz¿dzie analizy. Okre¿la, ¿e j¿zyk jest perswazyjnie stosowany w reklamach w celu destygmatyzacji HIV\/AIDS, informowania odbiorców o przenoszeniu HIV\/AIDS i ochronie przed nim. Zach¿ca on równie¿ do zmiany zachowä i wzbudza zaufanie do osób ¿yj¿cych z HIV\/AIDS, aby ¿y¿y pozytywnie. Ksi¿¿ka b¿dzie przydatna dla uczniów dyskursu j¿zykowego i reklamowego.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203126396\"\u003e\u003ch3\u003eAnaliza Selected Zimbabwe Broadcasting Corporation Television Advertisements\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203126396","offer_id":40653167755357,"sku":"9786203126396","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dff59020-a3f7-4ad5-8683-b65b74729444.jpg?v=1759299857","url":"https:\/\/shop.autorenwelt.de\/products\/hiv-aids-i-media-von-darmarris-kaguda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}