{"product_id":"hiv-aids-and-the-media-von-darmarris-kaguda","title":"HIV\/AIDS and the Media","description":"\u003cp\u003eHIV\/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV\/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV\/AIDS, prevention of mother to child transmission, HIV\/AIDS transmission modes and abstinence from pre-marital sex. It uses CDA as an analysis tool. It establishes that language is persuasively used in the adverts to destigmatise HIV\/AIDS, inform the audience about HIV\/AIDS transmission and protection. It also encourages behaviour change and instills confidence in those living with HIV\/AIDS to live positively.  The book will be useful to students of language and advertising discourse.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844398427\"\u003e\u003ch3\u003eAn Analysis of Selected Zimbabwe Broadcasting Corporation Television Advertisements\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844398427","offer_id":39471205384285,"sku":"9783844398427","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a095ab8b-f101-4a42-87e5-65f22aae071f.jpg?v=1757825888","url":"https:\/\/shop.autorenwelt.de\/products\/hiv-aids-and-the-media-von-darmarris-kaguda","provider":"Autorenwelt Shop","version":"1.0","type":"link"}