{"product_id":"helvetica-forever-von-undefined-1","title":"Helvetica forever","description":"Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783037788141\"\u003e\u003ch3\u003eStory of a Typeface\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783037788141","offer_id":57308923396421,"sku":"9783037788141","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/eaae4a1d-1dd6-426b-afb8-2d0dd5be8d9e.jpg?v=1781412930","url":"https:\/\/shop.autorenwelt.de\/products\/helvetica-forever-von-undefined-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}