{"product_id":"health-campaign-and-message-strategy-von-taejin-jung","title":"Health Campaign and Message Strategy","description":"\u003cp\u003eRevision with unchanged content. Over the past several decades, overweight and obesity levels have  increased throughout the United States and the greatest increases among  obese people occurred in persons with some college education between the  ages of 18 and 29 years. This study examines the utility of theory-based  messages designed to increase college students¿ intention to eat healthy food  and engage in substantive physical activity.  In the present study three research objectives are presented. The first  objective is to report the relative contributions of variables in an extended  theory of planned behavior model (TPB, plus habit, symbolic modeling, and  direct modeling) predicting behavioral intentions to eat healthy food and  perform physical activity in direct or indirect ways. A second objective is to  give a detailed analysis of underlying cognitive structures corresponding to  specific beliefs, which discriminate most between high-intenders and lowintenders.  The final objective is to report the effects of discriminated  messages in changing behavioral intentions to eat a healthy diet and to  perform physical activity following a classroom intervention.  Overall, the current study contributes to the literature because it uses  a theory-driven approach to develop discriminate messages that can be used  to influence college students¿ intentions to eat healthy food and to  participate in physical activity.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639411836\"\u003e\u003ch3\u003eEffect of Discriminate  Messages on Healthy Behaviors\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639411836","offer_id":39490965799005,"sku":"9783639411836","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/86119562-8f8b-49ed-b275-16f8a551b637.jpg?v=1774934624","url":"https:\/\/shop.autorenwelt.de\/products\/health-campaign-and-message-strategy-von-taejin-jung","provider":"Autorenwelt Shop","version":"1.0","type":"link"}