{"product_id":"heads-in-beds-strategic-discounting-for-hotels-von-kelly-j-semrad","title":"Heads in Beds: Strategic Discounting for Hotels","description":"\u003cp\u003eThis book provides a customized statistical approach that determines whether or not discounting hotel room rates is actually an effective pricing strategy in the lodging industry.  The study assesses the long and short-term relationships between discounting room rates and hotel financial performance when considering the non-stationary conditions of a time series data set.  The research is rooted in an operational based perspective with regard to the challenges presented by the perishable nature of room night sales - the loss of which may impact a manager¿s fundamental responsibility: to generate maximum revenue from the existing hotel room capacity. The research is at the forefront in its use of the methodological procedures that support a theoretical framework capable of providing explanations regarding managers¿ internal process of discounting as an effective pricing strategy that could compensate for times of decreased room demand.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639662023\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639662023","offer_id":39467218796637,"sku":"9783639662023","price":63.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6d0bc2f3-ed52-4876-93ec-fb1b54aaf448.jpg?v=1776229428","url":"https:\/\/shop.autorenwelt.de\/products\/heads-in-beds-strategic-discounting-for-hotels-von-kelly-j-semrad","provider":"Autorenwelt Shop","version":"1.0","type":"link"}