{"product_id":"h-ms-opportunity-for-entering-the-australian-apparel-market-von-marcel-bieg","title":"H\u0026M's Opportunity for Entering the Australian Apparel Market","description":"\u003cp\u003eSeminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: HD (australisches Notensystem), Victoria University of Technology, Melbourne, language: English, abstract: H\u0026amp;M is a Swedish fashion retailer operating around 2,000 stores in 37 countries worldwide. Based on their internationalization strategy, that provides to open 10% - 15% new stores each year, they are always looking for new expansion opportunities. Our research and data analysis have shown that the Australian apparel market offers a constant growth in the next years. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBesides the market is highly fragmented and no current player is offering a broad product line for all ages and genders. For that reason it seems to be a promising opportunity for H\u0026amp;M to enter the Australian market, as it offers a broad range of clothes for all fashion-conscious people under the same roof. Furthermore the risk of failure is reduced as Swedish products have a good reputation in Australia what results from the success of other Swedish firms who have already expanded to the country.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656839583\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656839583","offer_id":39433815326813,"sku":"9783656839583","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8b6020cc-a2dc-4953-be69-363ffbbed7cf.jpg?v=1778134757","url":"https:\/\/shop.autorenwelt.de\/products\/h-ms-opportunity-for-entering-the-australian-apparel-market-von-marcel-bieg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}